Parmigiano-Reggiano makers are putting edible microchips the size of a grain of sand into their 90-pound cheese wheels to combat counterfeiters::Italian Parmigiano-Reggiano makers are using microchips to verify the authenticity of their products and thwart scammers.

  • dhork@lemmy.world
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    2 years ago

    The chips use blockchain technology and trace the wheel of cheese back to where the milk that was used came from.

    Cryptobros, Unite! We finally found a way for blockchain tech to be relevant for more than just ransomware! We authenticate cheese!

    Someone’s gonna make a ton of money on CheeseCoin

      • Echo Dot@feddit.uk
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        2 years ago

        I know a bloke who’ll just squash a load of cheddar together for you for about 40 bucks. We call him big cheese.

  • Double_A@discuss.tchncs.de
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    2 years ago

    For fucks sake… This is literally about an RFID sticker that is put on the outside of whole cheese wheels.

    So unless you buy whole 40kg wheel and then eat it with the rind… you are not eating any.

    And also fuck that article for even mentioning that.

    • Otter@lemmy.ca
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      2 years ago

      That’s because makers of Parmigiano-Reggiano are implanting microchips into the casings of their 90-pound cheese wheels as the latest move to ward off counterfeiters, The Wall Street Journal reported.

      If it’s just going in the casings, then it wouldn’t be eaten I guess?

      • Meowoem@sh.itjust.works
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        2 years ago

        They don’t read the article though so as far as they’re concerned this proves jet fuel can’t melt 5G COVID

  • stevedidWHAT@lemmy.world
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    2 years ago

    Jfc the people in this thread refuse to read

    T h e m I c r o c h I p I s I n t h e c a s I n g n o t t h e c h e e s e

  • Kokesh@lemmy.world
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    2 years ago

    Can’t wait for the nutcases to come out of woodwork and claim this is a way to control the population 🙈

  • spittingimage@lemmy.world
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    2 years ago

    TIL there’s a global market in fake cheese. Which is to say, real cheese that someone slapped a fancier label on.

    I’m sure all the steps we took to reach this point were logical ones, but we still find ourselves in a very strange place.

    • FooBarrington@lemmy.world
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      2 years ago

      Legally it’s only cheese if it comes from the “Formaggi” region in Italy. Otherwise it has to be called “bad milk product”.

  • Terr@lemmy.ml
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    2 years ago

    I got to admit, Italians inventing Cheese DRM, wasn’t on my 2023 Bingo card.